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John-Paul Maxfield likes to think big and create. The CEO and Founder of Waste Farmers and Batch 64 didn’t get into business to make or sell a product. He got into business to change the world, and he wants the company he started to last for generations.

After getting fired from his data analyst job at a Denver private equity firm in 2009, John-Paul Maxfield embarked on a grandiose-sounding mission he describes as “speeding up the adoption of a new food system to feed humanity wherever we live.”

40 under 40 winner – John-Paul Maxfield – John-Paul Maxfield believes that sustainable agriculture can help meet growing food demand while also decreasing environmental damage.