Batch 64 Insights

John-Paul Maxfield, CEO Batch 64 and Founder of Waste Farmers, is interviewed by Grasslands Agency Founder and CEO Ricardo Baca about life changes amid cannabis legalization.

John-Paul Maxfield, Batch 64’s Founder & CEO, talks and explores not only specific techniques and processes that cultivators can implement into their cannabis and hemp operations, but also dives into the social benefits that regenerative cultivation can offer.

Cannabis cultivation enterprises on the rise to success can’t afford downtime, inefficiencies, and lost sales. In such a burgeoning industry, focus on growth means the difference between success and failure. So how does a company stay competitive in the current environment while continuing to grow with their customers in a rapidly changing industry?

I’d like to share a story about how we came to be, the purpose behind the company, and why we believe it can be a model for businesses around the world.

Targeted Nutrient Solution: Oregon Bud Company Lowers Nutrient Costs by 75% and Increases Efficiency

A grow’s decision to save $4,000 a year by substituting a high-quality coir product with a cheap one resulted in an estimated $100,000 loss.

Batch 64 breaks down the good, the bad and the downright ugly in a showdown of coconut coir vs. rock wool.

John-Paul Maxfield likes to think big and create. The CEO and Founder of Waste Farmers and Batch 64 didn’t get into business to make or sell a product. He got into business to change the world, and he wants the company he started to last for generations.

After getting fired from his data analyst job at a Denver private equity firm in 2009, John-Paul Maxfield embarked on a grandiose-sounding mission he describes as “speeding up the adoption of a new food system to feed humanity wherever we live.”

40 under 40 winner – John-Paul Maxfield – John-Paul Maxfield believes that sustainable agriculture can help meet growing food demand while also decreasing environmental damage.