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Batch 64 Insights

Cultivation perspective and industry insights from a regenerative approach.

A Regenerative Economy and the Future of Business


I’d like to share a story about how we came to be, the purpose behind the company, and why we believe it can be a model for businesses around the world.
Oregon Bud Company


Targeted Nutrient Solution: Oregon Bud Company Lowers Nutrient Costs by 75% and Increases Efficiency
When Cheap is Expensive


A grow’s decision to save $4,000 a year by substituting a high-quality coir product with a cheap one resulted in an estimated $100,000 loss.
The Coconut Coir vs. Rock Wool Showdown


Batch 64 breaks down the good, the bad and the downright ugly in a showdown of coconut coir vs. rock wool.
Diggin It


John-Paul Maxfield likes to think big and create. The CEO and Founder of Waste Farmers and Batch 64 didn’t get into business to make or sell a product. He got into business to change the world, and he wants the company he started to last for generations.
On A Quest To Transform American Agriculture, A Startup Sells Dirt To Pot Farmers


After getting fired from his data analyst job at a Denver private equity firm in 2009, John-Paul Maxfield embarked on a grandiose-sounding mission he describes as “speeding up the adoption of a new food system to feed humanity wherever we live.”
40 under 40 winner – John-Paul Maxfield


40 under 40 winner – John-Paul Maxfield – John-Paul Maxfield believes that sustainable agriculture can help meet growing food demand while also decreasing environmental damage.